Blackberry Messenger (BBM, an exclusive right of Research in Motion (RIM), makers of BlackBerry phone, has been extended to Android and iPhone with effect from today (Saturday).
The android smartphones include brands like Samsung, Nokia, Tecno and LG.
The BBM is an instant mobile to mobile messaging service with privacy and control by BlackBerry and was exclusive to only BlackBerry phones.
BlackBerry disclosed that it would start to roll out the service on android and iPhone smartphones around the world from September 21.
In a statement by BlackBerry, BBM will be available for android on September 21 and iPhone on September 22, 2013.
Previously exclusive to BlackBerry smartphones, BBM will be available as a free download in Google Play and the App StoreSM.
Customers will be able to download BBM by visiting www.BBM.com from their smartphone browser.
BlackBerry’s Executive Vice President for BBM, Andrew Bocking, said: “BBM is a very engaging messaging service that is simple to use, easy to personalise and has an immediacy that is necessary for mobile communications.
“With more than a billion Android, iOS and BlackBerry smartphones in the market, and no dominant mobile messaging platform, this is absolutely the right time to bring BBM to Android and iPhone customers.”
BBM Chat, which is one of the features of the service, allows customers to enjoy real, immediate conversations with friends on Android, iPhone and BlackBerry smartphones.
Bocking added: “Not only does BBM let you know that your message has been delivered and read, it also shows you that your friend is responding to the message.
“More than chatm with BBM you can share files on your phone such as photos and voice notes, all in an instant.”
Another feature of BBM is keeping group in the loop.
It allows Multi-person chat and the BBM Group allows up to 30 friends to chat together and go a step further than multi-chat by sharing photos and schedules.
With Broadcast Message, people can send messages out to all their BBM contacts at once.
The BBM also allows customers to post a personal message, profile picture and current status and it gives a unique Personal Identification Number that maintains customer’s privacy.
The BBM will be available as a free download for Android smartphones running Ice Cream Sandwich and Jelly Bean beginning from September 21, while the BBM for iPhones running iOS 6 and iOS 7 will become available for each market on the App Store on September 22.
According to BlackBerry, BBM Channels would from next year provide a forum for active, real conversations between customers and the people, brands, celebrities, artists, service providers, communities among others.
BlackBerry is global player in wireless innovation that revolutionised the mobile industry when it was introduced in 1999.
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