(CNN) -- Under CEO Marissa Mayer, Yahoo might still be trying to shed its image as a relic of the 1990s Internet era.
But hey, it's getting a new logo!
Yahoo announced Wednesday
that it will unveil a new corporate logo September 4 -- the first such
change since the company was founded 18 years ago. The new look will
retain the current purple color scheme and, yes, its trademark
exclamation point. Yodel away, Yahoo fans.
"Over the past year,
there's been a renewed sense of purpose and progress at Yahoo!, and we
want everything we do to reflect this spirit of innovation," Chief
Marketing Officer Kathy Savitt wrote in a blog post. "While the company is rapidly evolving, our logo — the essence of our brand — should too."
The current Yahoo logo sits on a sign outside its campus in Sunnyvale, California.
To build some buzz around
the new logo, the Internet company will display a different variation
of the logo on its homepage and throughout its network in the United
States for each of the next 30 days. The first example, shown above,
opts for a more streamlined look, although the second "O" is larger than
the first, reflecting -- in Yahoo's words -- the company's " fun,
vibrant, and welcoming" character.
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