 
It’s the dirty little secret many shampoo companies don’t want 
you to know.  When you wash your hair with certain traditional shampoos,
 you may actually be stripping your hair and scalp of their natural 
oils.  Many shampoos usually rely on sodium laurel sulfate or other 
damaging detergents for cleansing.  While these generate a thick lather 
to clean hair, they can also create dryness, frizziness, dullness, and 
color fade.
We then spend a fortune of time and money on products that are effectively undoing the damage caused by shampoo.
Nobody knows this problem better than hair care professionals who are
 dealing with it day-in and day-out.  One in particular, legendary L.A. 
celebrity stylist Chaz Dean, decided to do something about it.  He got 
tired of clients leaving his salon raving about their color and the feel
 of their hair, only to complain a few weeks later that their hair 
looked and felt brassy and dull. 
He knew the main culprit was likely their shampoo, so he started 
experimenting with various ingredients, including natural herbs and 
botanicals, that he knew had cleansing and hydrating properties.
The result was a radically new approach to the way we cleanse our hair.  It’s called WEN® Cleansing Conditioner. 
 WEN® contains a super-hydrating blend of glycerin, chamomile, rosemary,
 calendula, and Cherry bark, which when combined, will both cleanse the 
hair as well as impart shine and softness, even to damaged hair.