It’s the dirty little secret many shampoo companies don’t want
you to know. When you wash your hair with certain traditional shampoos,
you may actually be stripping your hair and scalp of their natural
oils. Many shampoos usually rely on sodium laurel sulfate or other
damaging detergents for cleansing. While these generate a thick lather
to clean hair, they can also create dryness, frizziness, dullness, and
color fade.
We then spend a fortune of time and money on products that are effectively undoing the damage caused by shampoo.
Nobody knows this problem better than hair care professionals who are
dealing with it day-in and day-out. One in particular, legendary L.A.
celebrity stylist Chaz Dean, decided to do something about it. He got
tired of clients leaving his salon raving about their color and the feel
of their hair, only to complain a few weeks later that their hair
looked and felt brassy and dull.
He knew the main culprit was likely their shampoo, so he started
experimenting with various ingredients, including natural herbs and
botanicals, that he knew had cleansing and hydrating properties.
The result was a radically new approach to the way we cleanse our hair. It’s called WEN® Cleansing Conditioner.
WEN® contains a super-hydrating blend of glycerin, chamomile, rosemary,
calendula, and Cherry bark, which when combined, will both cleanse the
hair as well as impart shine and softness, even to damaged hair.